Adam Selwood is the Managing Director and CTO of Cynch, an Australian startup dedicated to solving the cyber resilience challenge for small business. With over 20 years of experience in organisations of all sizes, Adam understands the disconnect between enterprise security demands and small business reality.

Since co-founding Cynch in 2017, Adam has engaged directly with over 2,000 small businesses, gaining unique insight into their operational constraints. He’s passionate about replacing rigid compliance checklists with practical, partnership based strategies that help businesses become Cyber Fit. Adam’s work focuses on empowering supply chains to move from adversarial compliance to shared resilience.